Build a seamless process for non crypto people to invest in Enzyme funds (Metamask is a lot of frictions, can be risky, hard to understand, and scary). Solution: Email Login (using https://magic.link "no password" solution). Automatically generate an ETH address / wallet for new accounts. Fiat on ramp to buy USDC / ETH ( https://ramp.network & others). https://stakedao.org built all of that, it's looking really good.